Client Portal · Confidential

FitNKC

Managed by
novagradient.
Engagement Overview
Engagement Start
Apr 2023
~35 months active
Organic Impressions
155k
Google Search Console · 12 mo
Client Status
Active
Ongoing retainer
Website Performance · Google Search Console · Mar 2025 – Feb 2026
Total Clicks
1,650
12-month organic
Total Impressions
155k
Search appearances
Avg. CTR
1.06%
Clicks ÷ impressions
Avg. Position
14.3
Mean rank across queries
Monthly Performance
MarAprMayJunJul AugSepOctNovDec JanFeb
Top Queries by Clicks
fitnkc pos 1.3 333
gyms near me pos 9.8 108
gym near me pos 10.7 38
crossfit near me pos 22.2 22
crossfit gyms near me pos 28.7 18
crossfit kansas city pos 10.0 15
gyms in parkville mo pos 2.9 11
crossfit pos 4.6 10
Top Pages by Clicks
Homepage 99.5k impr 1,452
Our Team 5.3k impr 62
Dead Hang (blog) 20.3k impr 33
Services 4.9k impr 19
90/90 Hip Opener (blog) 10.7k impr 18
Jefferson Curl (blog) 6.6k impr 14
Squat Form Guide (blog) 1.9k impr 11
Commercial Gym (blog) 5.8k impr 9
Mobile
1,167
70.7% of clicks · 1.47% CTR · pos 12.8
Desktop
465
28.2% of clicks · 0.62% CTR · pos 17.6
Tablet
18
1.1% of clicks · 1.31% CTR · pos 9.3
Campaign Reports
Meta Ads · Campaign Report
February 2026
Meta awareness campaign performance, landing page analytics, CTA breakdown, and geo targeting results.
Meta Ads Plausible Squarespace
Meta Ads · Campaign Report
March 2026
First full month with v2 campaign and updated landing page. Full Plausible data window.
Upcoming
Active Services
Ads Management
Always-on awareness campaign at ~$100/mo spend. Monthly creative refresh. Daily monitoring.
Active
Strategic Content Piece
Monthly long-form content piece featuring health, wellness, and fitness narratives.
Active
Social Media Marketing
4 posts/month. Video-forward strategy. Reels, editing, licensed music, scheduling.
Active
Email Marketing
One monthly email blast to the full marketing segment.
Active
Quick Links